Code and Development

We build and run the commerce engines behind Europe's leading B2B brands

End-to-end e-commerce, CRM, and ERP integration — designed, delivered, and maintained for the long haul.

10+ years · 25+ live platforms · brands across 9 industries

Trusted by leading beverage, FMCG, health, and industrial brands

WARSTEINER logo
JACK DANIEL'S logo
Humana logo
STAHLS logo
Asbach logo
BORCO logo
Spinnrad logo
YTONG logo
What We Do

Three pillars. One integrated platform.

We don't bolt on integrations after the fact — commerce, CRM, and ERP are designed together from day one.

E-Commerce Platforms

Scalable B2B, B2E, and B2C storefronts on Magento 2 — core, Hyvä, and headless. Multi-store, multi-language, and built for complex catalogue and checkout requirements.

Learn more

CRM Systems

Full customer-lifecycle tooling: account hierarchies, sales workflows, customer care, identity & access management, and marketing analytics.

Learn more

ERP & System Integration

Reliable, two-way data flow with SAP, Salesforce, shipping carriers, and BI warehouses. REST, GraphQL, FTP feeds, and message queues.

Learn more
Our Expertise

Deep capability across every layer

Explore our four practice areas — each built on years of production experience with real enterprise clients.

Magento 2HyväHeadless / GraphQLB2B · B2E · B2CPWAMulti-store

"Scalable storefronts for every selling model — B2B, B2E, and B2C."

  • B2B, B2E, and B2C storefronts — multi-store, multi-website, multi-language
  • Modern frontends: Hyvä themes and headless / GraphQL
  • Complex checkout: multi-order, one-page, cost-center purchasing
  • Catalogue & pricing: customer-specific catalogues, hide-price rules, user-group pricing, promotions
  • Product allocation & quota distribution for constrained / allocated inventory
  • Order management: enhanced admin grids, order proposals, scheduled & recurring orders
  • Performance & scale: ElasticSearch, Redis, queue consumers, cron orchestration
Industries We Serve

Domain fit across nine verticals

We understand the operational realities of your sector — the integration patterns, the compliance needs, and the buyer journeys that matter.

Beverage & Spirits

Allocated products, distributor hierarchies, B2E employee stores.

Health & Nutrition

Cost-center purchasing, subscription orders, B2B wholesale.

Textile & Apparel

Hyvä storefronts, size matrices, VAT validation, multi-region.

Cosmetics & Lifestyle

DTC & wholesale in one platform, promotions, loyalty tiers.

Building Materials

Complex pricing, project-based ordering, ERP-connected stock.

Pharmacy

Regulated catalogue management, prescription gating, compliance.

FMCG / Consumer Goods

High-volume B2B ordering, promotional mechanics, analytics.

Hospitality

Procurement portals, supplier management, multi-property ops.

Crafts & Hobby

Large SKU catalogues, customisation tools, community features.

How We Work

A repeatable method. Zero surprises.

From first conversation to long-term partnership — every project follows the same disciplined five-step lifecycle.

1

Discover

Audit your systems, data flows, and business goals. We map what exists and identify gaps before writing a single line of code.

2

Architect

Modular, integration-first design. Every component is planned with CRM and ERP connectivity in mind from the start.

3

Build

Incremental delivery with code reviews at every milestone. Clean, patch-resistant Magento code following architectural guidelines.

4

Integrate

Connect CRM, ERP, shipping carriers, payment gateways, and BI warehouses. Tested end-to-end with real data before go-live.

5

Maintain & Evolve

Long-term support, security patches, performance optimisation, and feature evolution. We stay for the long haul.

Proprietary Modules

Our Magento Extensions

Deep dive into our custom Magento extensions designed to automate B2B commerce workflows, real-time allocations, system integrations, and tracking.

Stock Log Auditor

Automated background stock audit tool recording every inventory change across 7 change types with direct SKU/Order links, negative stock protection, and scheduled auto-reconciliation.

Explore details & guide

Goods Receiving

Streamlines warehouse stock receiving with a guided multi-step wizard, bulk supplier order processing, open order matching, auto-activation rules, and XML/CSV import feeds.

Explore details & guide

Stock Taking (Inventur)

Enables accurate physical stock counts inside Magento admin with barcode scanner support, open order reservation deduction, pre-save confirmation modal, and movements log.

Explore details & guide

AI Product Reviewer

Automatically generates authentic product reviews and star ratings from completed orders using ChatGPT, with configurable rating distribution, attribute context, and test preview mode.

Explore details & guide

AI Chat Box

Adds an intelligent, real-time conversational assistant to the storefront with streaming replies, parcel tracking, unanswered message queues, and support agent dashboards.

Explore details & guide

Smart FAQ

Provides an AI-powered product Q&A assistant on storefront product pages using store data, with customer answer ratings, automated email escalation, and GPT logs.

Explore details & guide

Product Allocation

Manages product quantity allocations to individual customers or groups, monitoring limits against orders and inventory to prevent overallocation.

Explore details & guide

Pool Allocation

Enforces per-customer product allocation quotas on storefront pages, allowing customers to request additional quota approvals directly from their supervisor.

Explore details & guide

Order Approval

Intercepts customer orders and routes items through an email-based supervisor approval workflow based on custom product-level or account hierarchy rules.

Explore details & guide

Global Address Book Integration

Automates the import of shipping address records from CSV or TXT file feeds, offering customizable field mapping, address filtering, and email notifications.

Explore details & guide

Deep Tracking

Automatically synchronizes and logs shipping statuses for DPD, DHL, Hellmann, and UPS directly within the Magento admin panel.

Explore details & guide

Profilers Engine

Automates scheduled data import and export between Magento and external systems via FTP, using a configurable, profile-based framework.

Explore details & guide
10+
Years Experience
Delivering robust e-commerce and systems architecture.
25+
Live Platforms
Active enterprise B2B, B2E, and B2C systems.
50+
Integrations Shipped
ERP, CRM, and custom middleware solutions.
6+
Countries Served
Clients across Europe, Asia, and North America.
Why Choose Us

Built for enterprise complexity

We bridge the gap between custom business logic and scalable e-commerce infrastructure.

Integration-First Architecture

We don’t treat ERP, CRM, and PIM connections as secondary add-ons. We architect systems around data synchronization and reliable messaging queues from day one.

Long-Term Partnership

We are not a project shop that disappears after launch. We provide ongoing DevOps, maintenance, performance tuning, and structural evolution to grow with your business.

Reusable Module Library

Accelerate time-to-market with our proprietary suite of pre-built modules for checkout flows, Salesforce pipelines, approval matrices, and catalog optimization.

Dedicated B2B Specialists

Enterprise commerce requires handling buyer accounts, complex pricing structures, credit management, and approval rights. We specialize exclusively in these structures.

About Commercers

Built in Germany.
Connected Beyond Borders.

Commercers is an eCommerce and digital solutions company with roots in Germany and an international way of working.

We have been serving clients in Germany since 2010 and expanding our technical expertise in Vietnam since 2019. Our international team in Da Nang brings together skilled engineers, problem solvers, and creative thinkers who work closely with colleagues and clients in Germany.

We work closely with brands, manufacturers, and businesses that value transparency, flexibility, and dependable long-term collaboration. From the first concept through implementation and daily operations, our teams stay close to both the project and the people behind it.

Today, Germany is the center of our customer relationships, strategy, and project coordination, while our team in Da Nang strengthens our technical capabilities and brings an international perspective to every collaboration.

2010
Germany RootsServing Clients Since 2010
2019
Tech ExpansionDa Nang Hub Established
Germany × VietnamGlobal Synergy
Dual Location Synergy
Germany × Vietnam
Germany Headquarters
Lübz, Germany

Customer relationships, strategy, concept development, and project coordination.

International Tech Hub
Da Nang, Vietnam

Skilled engineers, problem solvers, and creative thinkers turning ideas into reliable digital solutions.

Our Promise

From first concept through implementation and daily operations, our teams stay close to both the project and the people behind it.

Digital Commerce & Engineering

Our Expertise Spans Full-Lifecycle Digital Commerce

Building, digitalizing, and sustaining digital solutions with transparency and long-term commitment.

B2C Shops

High-converting, scalable e-commerce storefronts

B2B Platforms

Complex business-to-business commerce ecosystems

B2E Solutions

Custom enterprise employee portals & internal tools

Process Digitalization

Automating workflows and legacy business processes

System Integrations

Seamless API, ERP, CRM, and PIM connections

Operations & Optimization

Continuous evolution, monitoring, and performance tuning

Company Details & Locations

Operating Across Two Strategic Hubs

🇩🇪
Headquarters

Lübz, Germany

Established 2010

"Center of Customer Relationships, Strategy & Project Coordination"

AddressParchimer Str. 1, 19386 Lübz, Germany
Phone: +49-38731-399821
Key Highlights
Strategic project direction & account management
Serving clients across Germany since 2010
Direct client collaboration & strategy consulting
🇩🇪Headquarters
Lübz, Germany

Parchimer Str. 1, 19386 Lübz, Germany

Founded:2010
Primary Role:Client Strategy & Coordination
Culture & Principles

Our Core Values

How we think, collaborate, and take responsibility in every project.

Responsibility & Care

Ownership

"We believe responsibility should not stop at completing a ticket."

Taking ownership means understanding the problem, thinking about the consequences of a decision, communicating when something is unclear, and caring about the final result. Everyone should feel that their work belongs to them.

Get in touch

Start a project

Tell us what you're building. We'll get back to you within one business day.