We build and run the commerce engines behind Europe's leading B2B brands
End-to-end e-commerce, CRM, and ERP integration — designed, delivered, and maintained for the long haul.
Trusted by leading beverage, FMCG, health, and industrial brands








Three pillars. One integrated platform.
We don't bolt on integrations after the fact — commerce, CRM, and ERP are designed together from day one.
E-Commerce Platforms
Scalable B2B, B2E, and B2C storefronts on Magento 2 — core, Hyvä, and headless. Multi-store, multi-language, and built for complex catalogue and checkout requirements.
CRM Systems
Full customer-lifecycle tooling: account hierarchies, sales workflows, customer care, identity & access management, and marketing analytics.
ERP & System Integration
Reliable, two-way data flow with SAP, Salesforce, shipping carriers, and BI warehouses. REST, GraphQL, FTP feeds, and message queues.
Deep capability across every layer
Explore our four practice areas — each built on years of production experience with real enterprise clients.
"Scalable storefronts for every selling model — B2B, B2E, and B2C."
- B2B, B2E, and B2C storefronts — multi-store, multi-website, multi-language
- Modern frontends: Hyvä themes and headless / GraphQL
- Complex checkout: multi-order, one-page, cost-center purchasing
- Catalogue & pricing: customer-specific catalogues, hide-price rules, user-group pricing, promotions
- Product allocation & quota distribution for constrained / allocated inventory
- Order management: enhanced admin grids, order proposals, scheduled & recurring orders
- Performance & scale: ElasticSearch, Redis, queue consumers, cron orchestration
Domain fit across nine verticals
We understand the operational realities of your sector — the integration patterns, the compliance needs, and the buyer journeys that matter.
Beverage & Spirits
Allocated products, distributor hierarchies, B2E employee stores.
Health & Nutrition
Cost-center purchasing, subscription orders, B2B wholesale.
Textile & Apparel
Hyvä storefronts, size matrices, VAT validation, multi-region.
Cosmetics & Lifestyle
DTC & wholesale in one platform, promotions, loyalty tiers.
Building Materials
Complex pricing, project-based ordering, ERP-connected stock.
Pharmacy
Regulated catalogue management, prescription gating, compliance.
FMCG / Consumer Goods
High-volume B2B ordering, promotional mechanics, analytics.
Hospitality
Procurement portals, supplier management, multi-property ops.
Crafts & Hobby
Large SKU catalogues, customisation tools, community features.
A repeatable method. Zero surprises.
From first conversation to long-term partnership — every project follows the same disciplined five-step lifecycle.
Discover
Audit your systems, data flows, and business goals. We map what exists and identify gaps before writing a single line of code.
Architect
Modular, integration-first design. Every component is planned with CRM and ERP connectivity in mind from the start.
Build
Incremental delivery with code reviews at every milestone. Clean, patch-resistant Magento code following architectural guidelines.
Integrate
Connect CRM, ERP, shipping carriers, payment gateways, and BI warehouses. Tested end-to-end with real data before go-live.
Maintain & Evolve
Long-term support, security patches, performance optimisation, and feature evolution. We stay for the long haul.
Our Magento Extensions
Deep dive into our custom Magento extensions designed to automate B2B commerce workflows, real-time allocations, system integrations, and tracking.
Stock Log Auditor
Automated background stock audit tool recording every inventory change across 7 change types with direct SKU/Order links, negative stock protection, and scheduled auto-reconciliation.
Goods Receiving
Streamlines warehouse stock receiving with a guided multi-step wizard, bulk supplier order processing, open order matching, auto-activation rules, and XML/CSV import feeds.
Stock Taking (Inventur)
Enables accurate physical stock counts inside Magento admin with barcode scanner support, open order reservation deduction, pre-save confirmation modal, and movements log.
AI Product Reviewer
Automatically generates authentic product reviews and star ratings from completed orders using ChatGPT, with configurable rating distribution, attribute context, and test preview mode.
AI Chat Box
Adds an intelligent, real-time conversational assistant to the storefront with streaming replies, parcel tracking, unanswered message queues, and support agent dashboards.
Smart FAQ
Provides an AI-powered product Q&A assistant on storefront product pages using store data, with customer answer ratings, automated email escalation, and GPT logs.
Product Allocation
Manages product quantity allocations to individual customers or groups, monitoring limits against orders and inventory to prevent overallocation.
Pool Allocation
Enforces per-customer product allocation quotas on storefront pages, allowing customers to request additional quota approvals directly from their supervisor.
Order Approval
Intercepts customer orders and routes items through an email-based supervisor approval workflow based on custom product-level or account hierarchy rules.
Global Address Book Integration
Automates the import of shipping address records from CSV or TXT file feeds, offering customizable field mapping, address filtering, and email notifications.
Deep Tracking
Automatically synchronizes and logs shipping statuses for DPD, DHL, Hellmann, and UPS directly within the Magento admin panel.
Profilers Engine
Automates scheduled data import and export between Magento and external systems via FTP, using a configurable, profile-based framework.
Built for enterprise complexity
We bridge the gap between custom business logic and scalable e-commerce infrastructure.
Integration-First Architecture
We don’t treat ERP, CRM, and PIM connections as secondary add-ons. We architect systems around data synchronization and reliable messaging queues from day one.
Long-Term Partnership
We are not a project shop that disappears after launch. We provide ongoing DevOps, maintenance, performance tuning, and structural evolution to grow with your business.
Reusable Module Library
Accelerate time-to-market with our proprietary suite of pre-built modules for checkout flows, Salesforce pipelines, approval matrices, and catalog optimization.
Dedicated B2B Specialists
Enterprise commerce requires handling buyer accounts, complex pricing structures, credit management, and approval rights. We specialize exclusively in these structures.
Built in Germany.
Connected Beyond Borders.
Commercers is an eCommerce and digital solutions company with roots in Germany and an international way of working.
We have been serving clients in Germany since 2010 and expanding our technical expertise in Vietnam since 2019. Our international team in Da Nang brings together skilled engineers, problem solvers, and creative thinkers who work closely with colleagues and clients in Germany.
We work closely with brands, manufacturers, and businesses that value transparency, flexibility, and dependable long-term collaboration. From the first concept through implementation and daily operations, our teams stay close to both the project and the people behind it.
Today, Germany is the center of our customer relationships, strategy, and project coordination, while our team in Da Nang strengthens our technical capabilities and brings an international perspective to every collaboration.
Customer relationships, strategy, concept development, and project coordination.
Skilled engineers, problem solvers, and creative thinkers turning ideas into reliable digital solutions.
From first concept through implementation and daily operations, our teams stay close to both the project and the people behind it.
Our Expertise Spans Full-Lifecycle Digital Commerce
Building, digitalizing, and sustaining digital solutions with transparency and long-term commitment.
B2C Shops
High-converting, scalable e-commerce storefronts
B2B Platforms
Complex business-to-business commerce ecosystems
B2E Solutions
Custom enterprise employee portals & internal tools
Process Digitalization
Automating workflows and legacy business processes
System Integrations
Seamless API, ERP, CRM, and PIM connections
Operations & Optimization
Continuous evolution, monitoring, and performance tuning
Operating Across Two Strategic Hubs
Lübz, Germany
Established 2010
"Center of Customer Relationships, Strategy & Project Coordination"
Lübz, Germany
Parchimer Str. 1, 19386 Lübz, Germany
Our Core Values
How we think, collaborate, and take responsibility in every project.
Ownership
"We believe responsibility should not stop at completing a ticket."
Taking ownership means understanding the problem, thinking about the consequences of a decision, communicating when something is unclear, and caring about the final result. Everyone should feel that their work belongs to them.
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